• ASSISTANT MARKETING MANAGER -HQ JOHOR BAHRU Jobs in Malaysia - 982345



    Marrybrown Sdn Bhd
  • 3 - 5 Years
  • Malaysia - Johor - Johor Bahru - HQ
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  • Posted above 1 month
  • Job Views: 15
  • Job Applicants: Less than 10

Job Description

Responsibilities



Establish and execute the marketing plans for nationwide and international promotions, advertising (ATL & BTL) and new product launching

Liaison with other departments to ensure smooth implementation of all promotions

Promotional stock forecast and result analysis

Promotional pricing positioning – study and review products, menu / services, analysing business development and monitor market trends

Digital marketing – oversee social media platforms (Facebook/Instagram/YouTube) day to day activities Develop and manage digital campaigns and handle customer feedbacks with in-house team and agency

Conducted quantitative survey (internal and external) for new products

Negotiate and liaison with business partners and agencies (creatives & media agency, media owners) on campaigns specifications such as design, colour, material, product, packaging, costing etc

Evaluate and manage A&P funds, budgets, expenditures etc

Training and performance evaluations of departmental staff and oversee their daily activities



Requirements



Degree in Business or related fields

More than 5 years working experience in key managerial role Proven work experience as Marketing Manager or similar role

Knowledge of different types of media channels

Fluent in English, Malay and Mandarin is preferred

Familiarity with digital marketing

Experience with budget planning

Good communication skill and experience with cross-department functions

Profile Summary

Type:Company Job

Role:Manager

Industry:Food & Beverage/Catering/Restaurant

Salary:MYR 3,000 - 4,200

Deadline:14th Jan 2020

Company Profile

Marrybrown Sdn Bhd was established in 1981. We are Malaysian owned and managed. Today Marrybrown is growing internationally with over 300 restaurants across Malaysia,China,Indonesia, India, Sri Lanka, Maldives,Africa ,Middle East & Myanmar. The popularity of the brand and the products has contributed in making it the country's largest homegrown fast food chain. Marrybrown has the infrastructure, manpower, experience and expertise of international standards. Marrybrown is listed in the Malaysia Book of Records as the First Malaysia Fast Food Franchise and listed with the Franchise Development programme under the Ministry of Entrepreneur Development Malaysia. We are pioneer member of the Malaysia Franchise Association and also a member of the Malaysian Retailer Chains Association.

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