Responsibilities Establish and execute the marketing plans for nationwide and international promotions advertising ATL and BTL and new product launching Liaison with other departments to ensure smooth implementation of all promotions Promotional stock forecast and result analysis Promotional pricing positioning and ndash study and review products menu services analysing business development and monitor market trends Digital marketing and ndash oversee social media platforms Facebook Instagram YouTube day to day activities Develop and manage digital campaigns and handle customer feedbacks with in-house team and agency Conducted quantitative survey internal and external for new products Negotiate and liaison with business partners and agencies creatives and media agency media owners on campaigns specifications such as design colour material product packaging costing etc Evaluate and manage A and P funds budgets expenditures etc Training and performance evaluations of departmental staff and oversee their daily activities Requirements Degree in Business or related fieldsMore than 5 years working experience in key managerial role Proven work experience as Marketing Manager or similar role Knowledge of different types of media channels Fluent in English Malay and Mandarin is preferredFamiliarity with digital marketing Experience with budget planningGood communication skill and experience with cross-department functions
Type : Company job
Role : Manager
Industry : Food & Beverage/Catering/Restaurant
Salary : MYR 3,000 - 4,200
Marrybrown Sdn Bhd was established in 1981. We are Malaysian owned and managed. Today Marrybrown is growing internationally with over 300 restaurants across Malaysia,China,Indonesia, India, Sri Lanka, Maldives,Africa ,Middle East & Myanmar. The popularity of the brand and the products has contributed in making it the country's largest homegrown fast food chain. Marrybrown has the infrastructure, manpower, experience and expertise of international standards. Marrybrown is listed in the Malaysia Book of Records as the First Malaysia Fast Food Franchise and listed with the Franchise Development programme under the Ministry of Entrepreneur Development Malaysia. We are pioneer member of the Malaysia Franchise Association and also a member of the Malaysian Retailer Chains Association.