Manage and oversee Premium products and services in support of overall Premium Business Segment growth 1 Primarily responsible for overall revenues customer acquisition product and service health for premium products including the premium bundles set top box and on demand Be involved in and lsquo new product development and rsquo or and lsquo variation to product and rsquo initiatives overseeing sales marketing sales operations campaigns distribution servicing and maintenance aspects throughout the product lifecycle Build viable business models of products responsible for identify the revenue and cost drivers product synergies and dependencies mode of distribution and develop growth plans accordingly Estimate customer demand for products managed involved in identifying potential customers stay informed on competing products and market landscape and involved in developing and overseeing pricing bundling offers discount mechanisms incentive schemes and product development Project sales and determine profitability Identify opportunities for lead generation and provide input in creation of marketing collaterals such as information sheets FAQs features and benefits and sales scripts Brief and engage creative agencies media planners and suppliers to ideate and produce marketing campaigns and collaterals and independently explore business development plans and strategic alliances to drive sales performance Work with Comms and CMG as part of go-to-market strategy including branding and helping them understand the product positioning key benefits and target customer Work with advertising and communications to ensure coverage of PR online print Direct and co-ordinate activities involving sales of products and services manage promotions and events and design and implement product launches for offline and online channels Formulate and oversee business reports sales processes technical operation workflows procedures and user interfaces business plans budgets and reforecasts and present to management Oversee the full process and final output of the above based on the aggressive timelines and budgets given including end communication to customers frontlines sales channels service centres and regional distributors and ensure that internal approvals and regulatory compliances where applicable are met Be part of cross-functional stakeholder management which encompasses Sales and Distribition Customer Experience CRM Technology ITD Content Group Finance Broadcast Customer Call Center Communications 2 Secondarily responsible for the overall business growth including retention and loyalty management reporting market research requirements and progress milestones Increase stickiness to products promote retention and loyalty Collaborate with churn loyalty and retention stakeholders with objectives to retain winback and grow customer with products and portfolio responsible for Lead processes and collaboration with Sales Operations and Customer Experience team with the objective to connect customers to access new revenues from VOD and connected boxes Specify market requirements for current and future products by being involved in market research works supported by on-going visits to customers and non-customers Complete competitive analysis and insights Commission market research in order to evaluate consumer demand economic conditions competitive landscape positioning and pricing for current and future products building and maintaining knowledge databases for reference Perform ongoing competitive benchmarking and product surveys or dipsticks and propose remedial actions or innovative strategies that will positively impact business Collaborate with customer experience and operational stakeholders with the objective of promoting customer satisfaction and loyalty and resolve and troubleshoot issues escalated 3 Any other reasonable duty as may be assigned which is consistent with the nature of the job and its level of responsibility4 Accomplishes organization goals by accepting ownership for accomplishing new and different requests and exploring opportunities to add value to job accomplishments and customer segmentRequirements -Degree holder in business or related field 3- 5 years and rsquo experience in product management and or product planningProven ability to lead marketing promotional and sales activities Passion for the rapidly evolving technology broadcasting industry or telecommunications industry Experience in broadcasting and TV industry is an advantageHas analytical and problem-solving capability Operational experience is an advantage Ability to collaborate and drive cross-team collaboration with diverse group in a cross functional organizationAble to work long hours to meet important deadlines Self-starter fast learner and highly adaptable to new environments
Type : Company job
Role : Junior Executive
Industry : Entertainment/Media
Salary : Not Disclosed
Astro Malaysia Holdings Berhad (Astro) is a Malaysian and ASEAN digital-first media as well as content and consumer company in the Digital, TV, Radio and eCommerce space. It is Malaysia’s No. 1 online media company with 11.5 million unique visitors per month across the digital platforms of its entertainment and lifestyle brands. The company serves 5 million, or 70% of Malaysian households, who are able to watch Astro content on all screens and on demand, be it TV, laptop, tablet and phone.
NJOI, the company’s subscription-free TV service, offers all Malaysians free access to 28 TV and 20 radio channels on TV and mobile devices. With its subscription-free model, NJOI has been well-received, with over 1.6 million Malaysian households enjoying the service. NJOI will continue to drive the company’s market reach.
Astro Radio includes Malaysia’s highest rated stations across key languages and there are available on both terrestrial and digital channels, reaching over 15 million weekly listeners.
Astro holds the distinction of the ‘Gold’ award in the Media and Entertainment category at the Putra Brand Awards for 7 consecutive years from 2010 to 2016, including the ‘Brand of the Year’ award in 2012, the ‘Brand Icon’ award in 2013 and the ‘Malaysian Marketer of the Year’ award in 2016. Astro Kasih is the company’s CSR arm, whose award winning programmes have been recognised for its innovation and life-changing impact on the community it aspires to serve.