• AVP- Digital Analytics & Insights Jobs in Malaysia - 922693



    Merchantrade Asia Sdn Bhd
  • 2 - 4 Years
  • Malaysia - Selangor
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  • Posted 32 days ago
  • Job Views: 4
  • Job Applicants: Less than 10

Job Description

Key Responsibilities / Duties:Design, execute, and continuously evolve the strategy for how MerchanTrade uses digital analytics to evaluate the use of digital channels and properties to increase awareness, improve consideration, enhance engagement, and drive sales performance.Design digital analytics solutions & provide optimization recommendations that drive impact for marketing campaigns & initiatives.Analyze digital performance, CRM and offline data (key traffic and revenue metrics including CTR, visits, conversion rates, incremental revenue, CLV etc.) to drive insights and benchmarking to provide a quantitative basis for continuous improvement.Create analysis and visualization techniques that increase transparency of digital activation and impact for MerchanTrade. Collaborate with each line of business, Advertising & Promotion and Technology to build on-demand tools for digital reporting and analysis.Mentor team members to help them improve their understanding of digital channels and digital analytics.Exhibit strong problem-solving skills and the ability to work well in a team environment, prioritize work, analyze interdependencies and deliver against deadlinesPartner closely with Sales, Marketing, and Technology to connect digital analytics strategy and programs directly with business opportunities and sales execution.

Qualifications

Work Experience / Knowledge:5 to 10 years of digital analytics experience with demonstrated success in key digital competencies and a track record of pragmatic innovation: web analytics, digital channel evaluation and campaign evaluation that spans strategy to execution.High level of experience working with Google Adwords and other paid search platforms.Demonstrated ability to enable analytics platforms to measure business requirements.Three or more years of experience implementing and analyzing data from Google Analytics, and other Digital Media platforms like Google AdWords, DoubleClick Manager, DS3, Facebook Analytics, LinkedIn Analytics, Sentiment Analysis, etcTwo or more years of experience in designing and programming A/B tests across web platforms (Google Optimize, Adobe Target etc.), email and social media.Functional and technical expertise with web analytics, CRO (conversion rate optimization), Email, Marketing Automation and Tag Management platforms.Graduate level training and hands-on expertise with classical statistical methods: General linear models, limited dependent variables, linear / non-linear classification.Demonstrated expertise with open-source analytics languages. R and Python skills are a plus pointWorking knowledge of data query and BI tools: SQL & Tableau will be an advantage

Skills / Other Personal Attributes Required:
Enthusiastic about building and coaching teams to high-performing excellence.Ability to effectively balance the technology and business demands of digital analytics.Superior communication and influencing skills.Ability to work in agile, test and learn, iterative environment.Ability to advance decisions based on analysis and data.Strong organizational skills and detail orientation.

Profile Summary

Type:Company Job

Role:Senior Manager

Industry:Banking/Financial Services

Salary:Not Disclosed

Deadline:15th Oct 2019

Company Profile

Merchantrade Asia is a licensed Malaysian money services business (MSB) operator (also known as payment service provider) and mobile telecommunications company, headquartered in Petaling Jaya, Malaysia. The company offers international money transfers, foreign currency exchange, wholesale currency trading service as part of its money services business and pre-paid mobile data and voice services. Notable shareholders in Merchantrade Asia are Celcom Axiata Bhd and Japan-based Sumitomo Corporation.
As we continue to expand regionally and globally by creating footprints of our presence in the digital and fintech space, we continue to seek for digital minded and innovative non-box thinkers to join our dynamic team and culture in growing Merchantrade.
“Nations are developing at a pace we never thought possible, creating opportunities across countries. When opportunity seekers are in a new country, the most reassuring feeling is to know that the ones closest to them are safe. Merchantrade began by giving people the opportunity to hear the voices of their loved ones. And today, with our shareholders Celcom Axiata and Sumitomo Corporation, we have expanded the business to include new and innovative ways for millions of people to stay in touch with their loved ones.”

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