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Cusotmer Analytics Consultant
More about AIMIA and what we do
Loyalty management is the process of identifying, understanding and influencing best customers in order to build sustained, reciprocal and meaningful relationships that increase profits and drive long term enterprise value. We are AIMIA and it is our vision to be the recognized global leader in loyalty management.
Across our global enterprise we offer a full suite of services delivered through three loyalty service streams:
Coalition Loyalty - designing, building and managing multi-partner and shared currency loyalty programs around the globeProprietary Loyalty - designing, building and managing strategic business and customer loyalty programs for individual clients around the globeLoyalty Analytics - collecting, analyzing and deriving actionable insight from customer data to deliver measurable marketing ROI for clients and partners around the globe
Here in Asia Pacific, AIMIA has proven experience in partnering with clients to deliver leading proprietary loyalty programs across the region. Our proprietary loyalty service experts design, launch and operate new client programs, re-launch, refresh and operate existing client programs and bring our digital, mobile and analytical expertise to bear on behalf of clients. As we continue on our journey to realize our vision to be the recognised global leader in loyalty management, we are actively building out our capability to offer increased services across the loyalty analytics and coalition loyalty streams.
What is the focus of this role
To provide data analytics and customer insight support to AIMIAs clients and Marketing teams.
Which business drivers have the biggest impact on customer relationship strength and business resultsWhat KPIs really matter to the clients businessHow can AIMIA track these KPIs on an ongoing basis
Determine which customers to target for marketing campaigns using techniques including statistical clustering and RFM segmentationPredict when and what customers will buy and redeemIdentify types of customer promotions required to enable upsell, engagement, recognition and win back
Track client KPI performanceTrack member quality and migrationTrack effectiveness of promotions
Essential skills and experience:
A highly motivated individual with an interest in data-driven marketing insightsPrior experience using SAS or SPSSSQL knowledge would be advantageousStrong Microsoft Excel & PowerPoint skillsMinimum 5 years of analytical working experienceCRM & Marketing knowledge
Useful characteristics include:
Quantitative and comfortable working with large amounts of dataA self-starter with analytical astuteness, able to work with tight deadlinesSignificant client contact and presentation aptitude Team player who can work in a cross-functional environmentGood verbal and written communication skills along with high attention to detailAbility to provide recommendations based on analytical findings
What is success in the role
Deliver insight and meet tight deadlinesDeliver on account specific KPIs and program performance targets
Why would you not take the role
Not looking to be a deep-dive analytics expertNo interest in developing your statistical software skillsNot interested in detail and prefer to focus on the big picture
Why would you take the role
Looking for analytical experience within a growing global organisationLove data and deep dive exploratory analysisHave a passion for marketing & customer analyticsEnjoy working with statistical softwareWant to focus on the technical side of analyticsEnjoy internal and client interactionsTake satisfaction from seeing your recommendations implemented by our clients
Industry:Consulting (Business & Management)
Deadline:02nd Oct 2019
Aimia Inc. is a data-driven marketing and loyalty analytics company. We provide our clients with the customer insights they need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of both our clients and consumers. With about 2,300 employees across 15 countries, Aimia partners with groups of companies (coalitions) and individual companies to help generate, collect and analyze customer data and build actionable insights. We do this through our own coalition loyalty programsthrough provision of loyalty strategy, program development, implementation and management services underpinned by leading products and technology platforms such as the Aimia Loyalty Platform – Enterprise and Aimia Loyalty Platform – SaaS, and through our analytics and insights business, including Intelligent Shopper Solutions.
Our clients are diverse, and we have industry-leading expertise in the fast-moving consumer goods, retail, financial services, and travel and airline industries globally to deliver against their unique needs. For a full list of our partnerships and investments, and more information about Aimia, visit www.aimia.com.
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