The Copywriter will drive the continuous improvement program, to develop and produce successful content for digital media. They will be responsible for developing creative ideas and concepts, oversee campaigns from ideation to reporting and deliver compelling content across a range of channels from technical SEO pieces, creative social media topic to internal communication platforms.Responsibilities:Area of use:Initiate, plan and write maintain effective sales generating promotional content for landing pages, promotional banners, email campaigns, online advertising, search engine meta data, social media content, broadcast cue sheet, campaign & others digital & non digital content.Internal Communication:Work with other departments as needed to ensure the content strategy is effectively implemented across channels.Work with the UX team to refine Information Architecture labels and language based on customer testing results.Work with the SEO Advisor to optimise on and off page content to drive increased conversion rates.Working closely with producers and merchandisers to ensure words are attractive yet concise and exact for effectivePartner with other writers within the organisation to leverage and share ideas and make recommendations that apply broadly across multiple channels.External Communication:Ability to understand the consumer experience, marketing strategy and company product’s operational capabilities.Study customer’s products and services to decide the main unique selling features.Translate business goals into clear, engaging and actionable contentProcess:Contribute creative, concept , theme and tactical idea in line with client’s requirements based on input from team members as well as personal research.Advertising ideas, which typically contain an integrated verbal and visual concept, require both the ability to make an imaginative leap and intuitive understanding of the public the advert is aimed at.Use creativity to develop web, marketing and brand materials that position a competitive advantage for the companyIdentifying fresh new angles, latest industry practices, etc to be utilised in current and future project.Actively monitor industry and competitive trends in the marketplaceTechnical (technical knowledge/industry skills)Write compelling copy that achieves strategic goals and increases conversion ratesPlan, write headline & body in such away appeal to the people most likely to buy the product.Writing clear, concise & grammatically correct copy.Research, conceptualize, write, proofread, edit and correct offline and online content against the spelling from dictionary of Malaysian Language Council (DBP)Ensure copy integrity and quality controlCollaborate on the development of content style guides, content and messaging strategies, best practices and processes.Make sure that changes to copy is carried through in every element of the siteEnsure online content complies with corporate brand standards, web style guide, legal and compliance.Translating text from English to Mandarin/ Bahasa Malaysia & vice versa (depends on the candidate’s fluency in mandarin/Bahasa Malaysia)Review analytics on an ongoing basis to understand user behaviour to manage and shape content and messaging strategies.Experience:Minimum 5 years’ copywriting experienceDemonstrated ability to write, edit and proof (must provide writing samples of web site content and e-marketing campaign copy)Solid understanding of best web writing practices.Must have strong experience with direct response and translating business information into compelling copy.Knowledge of how to tell a story using words, images, or audio, and an understanding of how to create engaging content.Strong interpersonal and communication skills.Interested in continuously learning about the latest platforms, technology tools, and marketing solutions. A degree or experience in communications, journalism or PR requiredStrong organisation and communication skills. Great attention to detail.Able to juggle multiple projects while meeting demanding deadlines, producing high-quality work, and projecting a positive attitude.An observant and inquisitive approach to people and their environment.An insight into human behaviour and what motivates people.Able to work under pressure.Knowledge Required:Background indigital-based copywritingis essentialStrong understanding of how to target key audiences and drive conversion through engaging copyAbility to collate information from multiple sources to compile accurate and meaningful product and service information
Type : Company job
Role : Senior Executive
Industry : Computer/Information Technology (Software)
Salary : MYR 3,500 - 5,500
Wonder Pod is a digital communication and marketing company based in Kuala Lumpur, Malaysia. We specialise in providing innovative development and web-design services, including web design, social media management, SEM, SEO, and mobile app and portal development.
Business is about progress. You’ll always be moving forward – developing and enhancing the ways in which you engage with your customer. In today’s tech-based world, however, digital marketing is central to progress.
This is where Wonder Pod can help you. Innovative digital marketing creates the opportunity to foster new growth and discover new potential. Whether it is getting your message out there, engaging with new and old customers or promoting brand recognition, we have a solution that will enable you to meet your goals.
We know that the digital landscape is always changing, from tastes and preferences to what catches a customer’s eye. At Wonder Pod, we help our clients change with it, keeping them ahead of the curb. That’s why we deliver web designs and applications that not only deliver the best results, but have been built to be innovative, cutting edge and able to go the distance.
Our approach to digital marketing, however, takes everything into account. Concise and appealing design is a vital, but the same is true of a website’s build and content. Our do-it-all holistic team of design experts are able to not only design an attractive website, but build a robust platform from which social media campaigns can be launched, customers can be engaged and important data collected. This means optimisation at every corner of a website’s lifecycle.
At Wonder Pod, we always work to get the best results, and our every action is performed with user engagement in mind. We will turn potential customers to new customers through cutting edge conversion techniques.