Purpose of the position
The Digital Marketing Executive required to optimize digital campaigns and website experiences through analyzing performance metrics, data, and trends The role requires an understanding of analytics along with some specific channel knowledge (can include web, social, paid search and organic/SEO), skills in reporting, visualization, and analysis to assist with metrics-driven business decisions
Key responsibilities & duties
Monitor web analytics tools and provide insight and analysis monthly on trends
Advise on proper analytics setup and implement analytics tracking
Ensure the flow of data through various stages of web and digital use is streamlined and tracked
Collaborate with cross-funtional teams to develop, execute, and analyze results for digital marketing campaigns
Report on organization performance utilizing third-party reporting and visualization tools including, but not limited to Google Analytics, Google Tag Manager, Adobe Analytics, Adobe Launch,Tableau, and Google Data Studio
Work on independent projects or projects/tasks assigned at the discretion of the management needs
Academic or trade qualifications
Candidate must possess at least Diploma or Bachelor’s Degree in Digital Marketing /Analytics/ Advertising / Media / Business / Marketing / Computer Science / Information Technology or equivalent
Work experience and skills
2+ years Web Analytics Experience
Analytics implementation experience such as engagement tracking, channel setup, and pixel placement
Excellent command of the English,Mandarin and Bahasa Melayu language
Experience working with Google Analytics and Google Tag Manager
Knowledge of tag management systems and the analytics implementation process
Outstanding analytical and problem solving skills
Detail oriented with sound organizational and prioritization skills
Some prior exposure to digital marketing channels preferred
Data visualization tool experience such as Tableau or Google Data Studio a plus
Salary:MYR 3,000 - 4,200
Deadline:04th Mar 2020
Wah Kong Corporation Group, established its operation in 1979 as a photo retailer in a small town in Southern Perak. The Group is a market leader in Distribution, Retailing & eCommerce in Consumer Goods, Pet Care, Confectionery, IT Gadgets and Outdoor Lifestyle.
The Group has 9 retail outlets, 5 wholesales office, 1 manufacturing plant and more than 25,000 distribution points throughout the Malaysia. Its pet care & confectionery products are exported to Brunei, Singapore, Indonesia, Australia, Vietnam, Cambodia, Hong Kong, Macau, China, Myanmar, Republic of Yemen, Papa New Guinea and South Africa.
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