• Digital Marketing Team Leader Jobs in Malaysia - 1011696

    Gogoprint Malaysia
  • 4 - 6 Years
  • Malaysia - Kuala Lumpur
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  • Posted above 1 month
  • Job Views: 22
  • Job Applicants: Less than 10

Job Description

The Digital Marketing Team Leader will be responsible for leading regional growth in online customer acquisition and long-term revenue from Google Ads (incl GDN + Youtube) and Facebook The individual will have a strong impact on overall group performance

Among other things, this includes

High-level strategy development with head of departmentDevelopment of operational and testing strategy in all countriesDelivering data insights and making data-driven decisionsMaximizing growthDetailed monitoring of channel and campaigns performance (# new customers, CAC, LTV)Building up the Perf Mktg teamReporting on channel and campaigns performance to C-suite

The Digital Marketing Team Leader works closely with and reports directly to the Head of Marketing

Key ObjectivesMaximize new customer acquisitionMaintain or reduce target CACsRaise efficiency of remarketingMaximize LTV of customers from performance channelsShare key insights to the Product team for conversion rate optimization
Key ResponsibilitiesStrategy research and ideationHigh level strategy developmentDevelopment and implementation of split-testing strategyExplore new online acquisition channel Youtube, Gmail, Discover, etcRemarketing optimizationMonitoring and reporting of campaign performancePro-actively staying up to date with industry developments

Key QualificationsAt least 2 years experience in performance marketing (both FB and Google Ads)Proven track record of performance optimization and growthStrong business acumenMin Bachelor’s, preferable Master’s degree in business / marketingHighly analytical and structuredIndependentResults-orientedDisciplined and proactive

Profile Summary

Type:Company Job



Salary:MYR 7,000 - 9,000

Deadline:04th Mar 2020

Company Profile

Gogoprint is one of the most innovative online printing company in Asia Pacific, offering a vast selection of products at competitive prices. We see fantastic traction and are tapping full speed into the booming e-commerce markets. Operating in 5 countries (Thailand, Malaysia, Singapore, Indonesia & Australia), we have 3 offices in Bangkok, Kuala Lumpur and Jakarta..

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