The Digital Marketing Team Leader will be responsible for leading regional growth in online customer acquisition and long-term revenue from Google Ads (incl. GDN + Youtube) and Facebook. The individual will have a strong impact on overall group performance.Among other things, this includes:High-level strategy development with head of departmentDevelopment of operational and testing strategy in all countriesDelivering data insights and making data-driven decisionsMaximizing growthDetailed monitoring of channel and campaigns performance (# new customers, CAC, LTV)Building up the Perf. Mktg. teamReporting on channel and campaigns performance to C-suiteThe Digital Marketing Team Leader works closely with and reports directly to the Head of Marketing.Key Objectives:Maximize new customer acquisitionMaintain or reduce target CACsRaise efficiency of remarketingMaximize LTV of customers from performance channelsShare key insights to the Product team for conversion rate optimizationKey Responsibilities:Strategy research and ideationHigh level strategy developmentDevelopment and implementation of split-testing strategyExplore new online acquisition channel: Youtube, Gmail, Discover, etc.Remarketing optimizationMonitoring and reporting of campaign performancePro-actively staying up to date with industry developmentsKey Qualifications:At least 2 years experience in performance marketing (both FB and Google Ads)Proven track record of performance optimization and growthStrong business acumenMin. Bachelor’s, preferable Master’s degree in business / marketingHighly analytical and structuredIndependentResults-orientedDisciplined and proactive
Type : Company job
Role : Manager
Industry : Printing/Publishing
Salary : MYR 7,000 - 9,000
WHERE ARE YOU GOING TO WORK TOMORROW
Gogoprint is one of the most innovative online printing company in Asia Pacific, offering a vast selection of products at competitive prices. We see fantastic traction and are tapping full speed into the booming e-commerce markets. Operating in 5 countries (Thailand, Malaysia, Singapore, Indonesia & Australia), we have 3 offices in Bangkok, Kuala Lumpur and Jakarta..