Job Responsibility Drive revenue growth by optimizing the store design and product display to focus on conversion and lead generationDefine and implement in-site promotion scheme for different customer segmentsAnalyze data to provide optimize the digital strategy identifying opportunities and conducting testing across all customer segments Responsible for product management related shop work including product selection order forecasting and inventory management Constantly updating products to meet the seasonal and market changes and continuously optimizing the user experience and online shopping environment Work collaboratively with the design team for online store graphic design ensuring international best practice standards being met Continuous improvements to the user shopping experience with the team to achieve sales target Responsible for a variety of data analysis sales data product data shop visits orders and through analysis and make adjustments to increase Conversion rateBasket sizeRepeat customer purchaseNew customer PurchaseDrive paid online acquisition through GDN Google Adwords Youtube Facebook etc and retargeting through tools like Google Analytics This will include identifying the target audience and devising digital campaigns using a wide range of media types search images video etcManaging all SEO activities such as content strategy link building and keyword strategy to increase rankingsDetermining content for display on the portal based on data analysis and trends Collaborate with Online Sales Manager to develop the yearly promotion plan for large campaigns in addition to preparing monthly campaignsConstantly updating products to meet the seasonal and market changes and continuously optimizing the user experience and online shopping environment Uploading and managing content on the portal ensuring all links are operational and navigation is in check Work with online platforms analytics systems to gather and collate key sales transaction and website traffic information to monitor product performance Work closely with key vendors e-shop warehouse and customer service and fashion editors to ensure continuous information flow across the departments in the view to improving our services to our customers Communication with platform operation team for traffic resource counterfeit issuesCustomer serviceImplement online advertisement investment inside the platformCommunicate with the corporate central team for operation support Perform other related duties and assignments as required Job Requirements Soft skills Believe in E-commerceCross-functional communication skillsDetail orientedStatic viewFashion tasteTechnical skills Advanced Excel eg Vlookup Pivot TableData analysis capabilityWell versed in Mandarin will be an advantageGoogle Adwords and Google Analytics will be an advantageExperience in managing marketplace platform - Shopee LazadaOthers 1 Retail merchandising experience preferredInterested applicants please click and quot Apply Now and quot for a further confidential discussion Only shortlisted candidates will be notified
Type : Company job
Role : Senior Executive
Industry : Arts/Design/Fashion
Salary : Not Disclosed
BESTSELLER Fashion Group (Tianjin) CO., LTD. is a member of the Danish BESTSELLER Group, a leading European fashion brand with more than 7000 concept stores in more than 529 cities in China. BFGC has entered the Chinese consumer market in 1996 and today the Company is well known as the market leader in the mid-market for apparel in China with the brands: ONLY, JACK & JONES, VERO MODA, SELECTED, J.LINDEBERG., NAMEIT and HAY.
Now BFGC is entering and expanding the business into Southeast Asia market inclusive of Malaysia, Indonesia and Thailand. In Malaysia, our first store opened in June 2017, located at AEON Mall Tebrau City, Johor Bahru. In Nov 2017, our flagship store opened at Suria KLCC Twin Towers, the famous landmark in Kuala Lumpur. In YR 2018/2019, we have another 10 stores opening plan in the pipeline.
At the same time, BESTSELLER will involve in both offline and online sales. With our vibrant retail experience and strong support in China, we believe BESTSELLER will be expanding fast in Malaysia.