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Shell Specialities’ Mission is to Power Progress together by providing More and Cleaner bitumen and sulphur solutions to Society with an aspiration to deliver YOY growth of 10-12% integrated C5 and >35% ROACE to RDS We have developed 3-bubble strategy, ie Customer Centricity, Aspired Portfolio and Competitive Cost, to enable us to deliver our Mission and Goals
Marketing is the owner of driving Shell Purpose and Specialities Mission embedded in the business and support the business to effectively implement Specialities’ strategy to meet its ambitions & goals Marketing also sits in the heart of the strategic response of Customer Centricity with the aim to generate customer centric insights, develop fit-for-purpose offers, drive overall sales growth leveraging premium offering, brand & advocacy and strategic customer relations with repeated nature All these will need to be supported by compelling and effective external and internal communications and engagements
This position is expected to deliver this at global level and support & guide the regional/ local teams to deliver the same Also, this position is expected to support Global Digital Manager to define, develop and implement digitalisation programme which will help uplift the effectiveness of internal & external communications via digital tools
The purpose of this role are two folds
Develop a global advocacy toolkit to guide regional/ local teams and to adaptDeliver compelling comms to external stakeholders for global events, product/ offer launch & campaigns to build Shell brand for both Bitumen and SulphurAs a core member of Technology Monetisation Programme, develop global advocacy strategy & plan for the solutions, applications & products where applicable
Develop compelling & engaging internal visuals, messaging and comms plans for internal communications
Brand ManagementDevelop brand positioning and standard communication properties which can be used by the regions with minimal customizationDevelop a repertoire of effective communication mechanisms for delivery of our brand messages to target stakeholders along with some measures to measure effectivenessEnsure all marketing communications is aligned with Group and DS communications guidelines whilst ensuring they meet the desired tone and brand positioning of both Bitumen and SulphurWork closely with Product Stewardship group on product naming, IP managementAdvocacyAs a core member of Technology Monetisation Programme, work with global Product & solution mkt manager and technical teams to develop global advocacy strategy & plan for the solutions, applications & products where applicableDevelop a global advocacy toolkit to guide regional/ local teams and to adapt to develop effective advocacy strategy & plan for the regionMarket ActivationWork with Global/Regional marketing teams to develop sharp messaging of CVPsWork with Regional teams to customize standard communication materials and help them develop effective communication plansSupport country marketing in CVP implementation (product launches, promotions, customer events, advertising and PR campaigns)Act as SP&A Subject Matter Expert, coordinate global budgets and share cross region best practicesManage third party suppliers and agencies; drive production efficiencies and design synergiesVoice of the CustomerCoordinate Customer surveys (Eg NPS) to ensure we leverage well the effort made at GC level Provide single point coordination with GC community on questionnaire design, sampling plan etcUse outcomes to draw meaningful insights relevant to our business, socialize them and track actionsInformation ManagementBe specialties eyes and ears on key communications from competition in the market and prepare case of change if it warrants change in our communicationsDevelop standards / best practices to store/share internal information which makes it easier for people to find it and also eliminates duplicationInternal CommunicationsAct as back up to the GC Internal Comms advisor in development and delivery of all internal corporate communicationSupport XLT on specific projects on need basisSmooth handover from the onshore role to ensure business continuityHelp to enhance the customer centric mindset across the organization, including help to drive customer centric dialogue at leadership levelLeading without formal authority – you will require lots of stakeholders to take action for you without having managerial oversight for themEnsure that there is a clear purpose and outcome from all work you initiateEffectively network with a wide and diverse global & regional communities and understand each of their individual challenges and strategies whilst putting it in the global contextAbility to quickly grasp business issues, work to tight deadlines and balance a variety of projects and issues
6-8 yrs experience in marketing, PR or communications with ideally with strong focus on B2B sectorA good understanding of Global Commercial and Downstream businessExcellent communications skills and fluent in English, especially the ability to research, write, edit and proofread to a professional standard (both internal and external pieces)Experience working with Shell Creative Services to develop global materials and communications and also ability to advise regional Marketing teams on best practice in material/collateral developmentExperience of developing marketing and communications plans, from design and inception to implementationProven project management skills Digital understanding/expertise around website design, portals, sharepoint, social media
Deadline:19th Oct 2019
Shell Business Operations (SBO) is a chain of operational centres that form an integral part of Royal Dutch Shell. We influence business development for Shell globally, enabling the work of 90,000 employees in over 80 countries across the world.
SBO Kuala Lumpur is focused on driving excellent corporate performance in Human Resource, Finance Operations, Customer Operations, Supply Chain (Order to Delivery), Contracting and Procurement, Legal Services Global Operations and Creative Solutions. We enable Shell to operate in a global-competitive and ever-changing business environment. A career in Shell will offer you remarkable opportunities for growth, extensive experience across different business areas and the tools you need to discover and develop your skills within the energy industry.
We’re looking for qualified individuals with the drive to create significant business impact, as well as to collaborate with a team of professionals with diverse backgrounds. If you are a great team player, possess superior communication skills and problem-solving abilities, join us and see the impact that you can make across our global business.
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