Job Scope Reporting to Digital Performance Manager Digital Account Director Head of DigitalFully in charge of digital campaign setup implementation tracking optimization and reportingManaging Google Adwords YouTube Facebook and other programmatic DSPs buys internallyEnsure end-to-end campaign tracking from ad serving click tags and ad tags pixel tagging site tracking E g Google Analytics lead and conversion tracking to retargeting dataOptimizing campaigns from various aspects such as bidding creative audience targeting retargeting followed by proposing next stepsReporting Gather and analyze campaign performance data insights and other metrics from campaign execution into comprehensive reportsProvide detailed campaign and lsquo health check and rsquo to each respective account person in-chargeWork closely with creative agencies and publishers on creative requirements such as Material Requirement MCR click tags and other technical testingSupporting both digital and traditional media planners on campaign implementationConstantly explore new digital avenues programmatic platforms and other technology tools and infuse it to planning teamEducate both digital and traditional media planners on new digital trends and update from a technical aspectWork closely with and lsquo reporting superiors and rsquo on innovationsExploring new automated campaign management tracking audience toolsExplore and test new ad formats especially on the rapid changing Google Facebook and Programmatic platformsCollaboration with publishers technology companies
Type : Company job
Role : Junior Executive
Industry : Advertising/Marketing/Promotion/PR
Salary : MYR 2,800 - 3,200
TRAPPER MEDIA GROUP is wholly owned by Trapper Media Services (M) Sdn Bhd and is A fast growing “HYBRID” Independent Media Specialist Agency, Trapper offers media planning, creative media plans, Digital Planning/Buying, Creative Digital Services, Activation & Events, Out Of Home Solutions & cost efficient media executions to worldwide clienteles.
In TRAPPER, we innovate in all we do and integrate where it makes great sense. We’re all specialists in our field who are proud to do things differently because, we know what it’s like to be the client. That’s why we do great work by always putting ourselves in our client’s shoes.
We are a group of passionate and daring go-getters. It’s a lot different than what you’re used to in a media communications agency but that’s how we came about. And that’s how we’ll continue to be. It also defines how we work with our clients and partners. Besides, we get better results this way.
As part of our fast growing requirements, we seek team members who are capable, ambitious, have good attitudes and dreams of great things to sail to the next level of greatness with us!