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Reporting to Digital Performance Manager / Digital Account Director / Head of Digital
Fully in charge of digital campaign setup, implementation, tracking, optimization and reporting
Managing Google Adwords, YouTube, Facebook & other programmatic DSPs buys internally
Ensure end-to-end campaign tracking from ad serving, click tags & ad tags, pixel tagging, site tracking (Eg Google Analytics), lead & conversion tracking to retargeting data
Optimizing campaigns from various aspects such as bidding, creative, audience targeting, retargeting followed by proposing next steps
Reporting Gather and analyze campaign performance, data insights & other metrics from campaign execution into comprehensive reports
Provide detailed campaign ‘health check’ to each respective account person in-charge
Work closely with creative agencies and publishers on creative requirements, such as Material Requirement (MCR), click tags and other technical testing
Supporting both digital & traditional media planners on campaign implementation
Constantly explore new digital avenues, programmatic platforms and other technology tools and infuse it to planning team
Educate both digital & traditional media planners on new digital trends and update from a technical aspect
Work closely with ‘reporting superiors’ on innovations
Exploring new automated campaign management, tracking, audience tools
Explore and test new ad formats especially on the rapid changing Google, Facebook & Programmatic platforms
Collaboration with publishers, technology companies
Salary:MYR 2,800 - 3,200
Deadline:11th Mar 2020
TRAPPER MEDIA GROUP is wholly owned by Trapper Media Services (M) Sdn Bhd and is A fast growing “HYBRID” Independent Media Specialist Agency, Trapper offers media planning, creative media plans, Digital Planning/Buying, Creative Digital Services, Activation & Events, Out Of Home Solutions & cost efficient media executions to worldwide clienteles.
In TRAPPER, we innovate in all we do and integrate where it makes great sense. We’re all specialists in our field who are proud to do things differently because, we know what it’s like to be the client. That’s why we do great work by always putting ourselves in our client’s shoes.
We are a group of passionate and daring go-getters. It’s a lot different than what you’re used to in a media communications agency but that’s how we came about. And that’s how we’ll continue to be. It also defines how we work with our clients and partners. Besides, we get better results this way.
As part of our fast growing requirements, we seek team members who are capable, ambitious, have good attitudes and dreams of great things to sail to the next level of greatness with us!
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