Managing branding and communication activities within the hospital for both traditional and digital media JOB DESCRIPTION 1 Maintain brand integrity across all company marketing initiatives and communications 2 Brand strategy including the setting of style guides brand guidelines brand vision and value proposition for short as well as long term 3 Creating and managing promotional collateral to establish and maintain product branding 4 To develop Public Relations initiatives to project a favorable image of the hospital to the public 5 To plan monitor and execute communications in the hospital and rsquo s digital ecosystem 6 To build positive branding of the hospital and create awareness of the hospital and rsquo s facilities and services via creative and effective messaging in through social media 7 Building and maintaining a positive relationship with traditional and new media 8 To initiate and coordinate with media and consultants on media questions and answers to facilitate interviews 9 To assist in the development refinement and to execute business and marketing plans for the hospital 10 To participate in any promotion public relation activities that will position enhance the image brand of the hospital 11 To identify and develop strategies for new business opportunities for the hospitals 12 To organize media planning advertisement and promotional materials REQUIREMENTS 1 Candidate must posses at least Degree in Business Marketing Advertising or equivalent 2 At least 3 years of working experience in a similar capacity preferably healthcare setting 3 Good oral and written communication skills 4 Possess leadership qualities and able to meet deadlines 5 Result oriented and creative in sales and marketing solutions and ideas
Type : Company job
Role : Manager
Industry : Healthcare/Medical
Salary : Not Disclosed
Established in 1974, Pantai Hospital Kuala Lumpur is a premier healthcare facility under the Parkway Pantai Limited (PPL) group of hospitals located in the bustling district of Bangsar, a suburb located at the fringe of Kuala Lumpur city.
Starting off with 68 beds and 20 medical specialists, the 331-bedded hospital today boasts a full array of medical specialties, 8 Centres of Excellence and over 200 medical & surgical specialists.
Strategically located close to the city centre and the satellite city of Petaling Jaya, Pantai Hospital Kuala Lumpur has a sound reputation as a medical centre of choice for local and international patients who seek excellent healthcare services.