• Manager, Marketing Communications Jobs in Malaysia - 1007469

  • 7 - 9 Years
  • Malaysia - Selangor - Cyberjaya
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  • Posted above 1 month
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  • Job Applicants: Less than 10

Job Description

Job Responsibilities

Branding and A&P
Identify target audiences and stakeholders and understand their needsDevelop & nurture a brand image for the Group and its related institutions that will guide its overall marketing communicationsDevelop market research plans and coordinating with other stakeholders on performing market & customer researchDevelop & execute an advertising & promotional (A&P) strategy and plan in coordination with the Student Recruitment teams (Sales) including newspaper, magazines, SEM, social media advertising, large scale education fairs etcFormulate a Group and institution design theme for the annual print advertisement campaignsDevelop and acquire a suite of branded corporate souvenirs and marketing collateralsEngage partners and vendors in planning & participating in selected education exhibitions

Digital Marketing
Develop & execute a robust digital strategy that will enhance the institution’s digital presence and aid in its marketing effortsStrategise, plan and execute digital lead generation campaigns across multiple channels including SEM, social media, email, SMS, mobile messaging and morePlan and execute lead nurturing campaigns using marketing automation & CRM toolsOversee the digital media buy and optimise it for efficiencyManage the marketing and reporting section of the Group’s Salesforce systemDevelop new content to drive the institutions’ content marketing initiativesOversee the management and continuous enhancement of the Group and its institutions’ websitesTo act as the custodian of the Groups domain name monitoring service with Google

Public Relations & Corporate Communications
Develop & implement communications strategies to meet the Group’s needsPrepare written materials for public awareness and marketing campaigns and maintain a range of publications to meet communications goals including brochures, posters, media releases, newsletters, website, banners and internet text and moreMaintain and develop links with media outlets to facilitate good communication and ensure good, fair and accurate coverage of the institution and programmes by preparing media statements, press releases and press invitesOrganise and coordinate important corporate events that would add value to the institution’s brand image including CSR programmesRecommend strategies to manage crises, including identifying appropriate responses and communication channels

Internal Communications
Develop communications policies and execute plans for internal communications to meet institutional goals and the needs of stakeholdersDevelop or enhance internal communication channels including email announcements, newsletters, public notices, town hall gatherings, staff engagement etcDevelop articles and write-ups that highlights on-campus events or news

Provide department-level leadership and strategic directionPrepare and monitor department and project budgetsDevelop & maintain SOPs for all department operations and managing organizational risksCoordinate with agencies and vendors in their delivery of servicesManage other team members to ensure smooth department operationsOther duties as may be assigned by the Management or the direct supervisor
Minimum of 7 years’ experience with 3 years as a manager or department head in a marketing and public relations rolePossess at minimum a Bachelor’s degree in a relevant field Master’s degree will be an advantageMust be adept at crafting creative, fresh, exciting and out of the box marketing campaigns both in digital, print and off-line channelsMust be adept at digital marketing strategies including content marketing, email marketing, automation & CRM tools, digital advertising, SEOPossession of valid Google Ad, Facebook Advertising, and other digital marketing certification will be an advantageExperience with digital advertising & CRM tools such as Salesforce, Hubspot, Marketo, Adobe Campaign etc will be an advantageMust have a strong command of English and be able to craft or edit messages, speeches, and other written communicationsWilling to work at Cyberjaya

Profile Summary

Type:Company Job



Salary:Not Disclosed

Deadline:25th Feb 2020

Company Profile

Cyberjaya University College of Medical Sciences (CUCMS) is a top-tier university in Malaysia as reflected in the latest Malaysian Qualification Agency’s SETARA ratings which has accorded CUCMS a Tier 5 (Excellent) rating on par with leading public universities. Established in 2005, the university is located in Cyberjaya, Malaysia’s first smart-city on a 5 acre, modern, fully equipped, green friendly campus. The campus is surrounded by lush greeneries and provides a serene, conducive environment for student living and learning.
CUCMS now offers more than 20 programmes including degrees and masters and doctorate level postgraduate research courses in a wide variety of disciplines including medical sciences, pharmaceutical sciences, psychology, physiotherapy, homeopathic medical sciences, biomedical technology engineering and business among others.
In the knowledge industry, an institution’s greatest assets are its employees. We are committed to the development and growth of our employees and will continue to provide the necessary support and motivation in an ever evolving industry. And that is why we are the 2015 Gold Winner for the prestigious US-based Workforce Magazine’s Optimas Award for Managing Change.

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