Job Responsibilities Branding and A and PIdentify target audiences and stakeholders and understand their needs Develop and nurture a brand image for the Group and its related institutions that will guide its overall marketing communications Develop market research plans and coordinating with other stakeholders on performing market and customer research Develop and execute an advertising and promotional A and P strategy and plan in coordination with the Student Recruitment teams Sales including newspaper magazines SEM social media advertising large scale education fairs etc Formulate a Group and institution design theme for the annual print advertisement campaignsDevelop and acquire a suite of branded corporate souvenirs and marketing collaterals Engage partners and vendors in planning and participating in selected education exhibitions Digital MarketingDevelop and execute a robust digital strategy that will enhance the institution and rsquo s digital presence and aid in its marketing efforts Strategise plan and execute digital lead generation campaigns across multiple channels including SEM social media email SMS mobile messaging and more Plan and execute lead nurturing campaigns using marketing automation and CRM tools Oversee the digital media buy and optimise it for efficiency Manage the marketing and reporting section of the Group and rsquo s Salesforce system Develop new content to drive the institutions and rsquo content marketing initiatives Oversee the management and continuous enhancement of the Group and its institutions and rsquo websites To act as the custodian of the Groups domain name monitoring service with Google Public Relations and Corporate CommunicationsDevelop and implement communications strategies to meet the Group and rsquo s needs Prepare written materials for public awareness and marketing campaigns and maintain a range of publications to meet communications goals including brochures posters media releases newsletters website banners and internet text and more Maintain and develop links with media outlets to facilitate good communication and ensure good fair and accurate coverage of the institution and programmes by preparing media statements press releases and press invites Organise and coordinate important corporate events that would add value to the institution and rsquo s brand image including CSR programmes Recommend strategies to manage crises including identifying appropriate responses and communication channels Internal CommunicationsDevelop communications policies and execute plans for internal communications to meet institutional goals and the needs of stakeholders Develop or enhance internal communication channels including email announcements newsletters public notices town hall gatherings staff engagement etcDevelop articles and write-ups that highlights on-campus events or news AdministrativeProvide department-level leadership and strategic direction Prepare and monitor department and project budgets Develop and maintain SOPs for all department operations and managing organizational risksCoordinate with agencies and vendors in their delivery of servicesManage other team members to ensure smooth department operationsOther duties as may be assigned by the Management or the direct supervisor Requirements Minimum of 7 years and rsquo experience with 3 years as a manager or department head in a marketing and public relations role Possess at minimum a Bachelor and rsquo s degree in a relevant field Master and rsquo s degree will be an advantageMust be adept at crafting creative fresh exciting and out of the box marketing campaigns both in digital print and off-line channels Must be adept at digital marketing strategies including content marketing email marketing automation and CRM tools digital advertising SEO Possession of valid Google Ad Facebook Advertising and other digital marketing certification will be an advantage Experience with digital advertising and CRM tools such as Salesforce Hubspot Marketo Adobe Campaign etc will be an advantage Must have a strong command of English and be able to craft or edit messages speeches and other written communicationsWilling to work at Cyberjaya
Type : Company job
Role : Manager
Industry : Education
Salary : Not Disclosed
Cyberjaya University College of Medical Sciences (CUCMS) is a top-tier university in Malaysia as reflected in the latest Malaysian Qualification Agency’s SETARA ratings which has accorded CUCMS a Tier 5 (Excellent) rating on par with leading public universities. Established in 2005, the university is located in Cyberjaya, Malaysia’s first smart-city on a 5 acre, modern, fully equipped, green friendly campus. The campus is surrounded by lush greeneries and provides a serene, conducive environment for student living and learning.
CUCMS now offers more than 20 programmes including degrees and masters and doctorate level postgraduate research courses in a wide variety of disciplines including medical sciences, pharmaceutical sciences, psychology, physiotherapy, homeopathic medical sciences, biomedical technology engineering and business among others.
In the knowledge industry, an institution’s greatest assets are its employees. We are committed to the development and growth of our employees and will continue to provide the necessary support and motivation in an ever evolving industry. And that is why we are the 2015 Gold Winner for the prestigious US-based Workforce Magazine’s Optimas Award for Managing Change.