OBJECTIVE OF THIS POSITIONThe Marketing & Communications Senior Executive is part of an important team that creates and executes property-level communications Under the leadership of the Marketing & Communications Manager, this role promotes the hotel through traditional, digital and social media channels all with the goal of enhancing the image of the hotel This role helps build direct marketing plans, targeted campaigns and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awarenessDUTIES AND RESPONSIBILITIESAssist Marketing & Communications Manager to develop the hotel’s yearly branding and communication plan in conjunction with the hotel’s yearly marketing plan so as to support and drive market penetration and overall sales effectivenessAssist Marketing & Communications Manager to develop pro-active communications and advertising plans (monthly and yearly) aimed at achieving results and developing awareness thus maximising the power of branding worldwidePartner with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotelDevelop opportunities for sponsorships and partnerships that will enhance and support branding thus maximising market penetration and exposure through endorsement by third partiesDevelop key relationships with our associates, partners, public relations consultant, advertising agency, events management consultants, suppliers etc, so that associates and partners’ satisfaction drives the performances of these companies, thus we are able to extract the best performances from themThis is a key ingredient that supports the hotel’s marketing and sales performances as well as drive for excellenceDevelop and maintain a media contact database, similar to sales with account listings, including the following name of company / type of medium newspaper or magazine or publication or radio, television etc, contact details updated every quarter, to include, updated, telephone / mobile, email addresses, with contact persons data ie as well as, date of last date contact, reason or purpose of contact, any outcomes, date of last gift or giveaways (accepted or rejected) date of press releases sent (coverage achieved not achieved)Develop and maintain close relationships with both local and major feeder market media contacts to maximise opportunities for exposure and develop not only awareness but third party endorsement of the hotel through these channelsMonitor, develop as well as control distribution of hotel collaterals and publications where appropriate ensuring corporate ID guidelines are appliedSupport and develop in the production of hotel collaterals, advertising and promotional activities in all departmentDevelop the hotel’s photographic library for quick reference, easy usage procedures with focus on being customer friendlyPhotography should have a focus on the “WOW” factor to create impact, as pictures say a thousand words, out of the box concepts to drive the performance of thisDevelop press release concepts that is creative yet informative in copy and a style to maximise and capture coverage from (journalists / editors) so they welcome our releases rather than bin as trashOversee the development and implementation of the hotel marketing plan and associated activitiesCreate, develop and market key events for the hotel, especially during key business periodsCommunicate effectively to target markets, the amenities and benefits of the hotel, including hotel refurbishments, food and beverage provisions, conference, banqueting, events, etcWork with local third party partners, including local media, and maintain professional working relationships with local official bodiesEnsure an accurate and constantly expanding comprehensive media and marketing contact management system relevant to the target audiences of the hotelWork closely across all hotel departments, seeking proactive opportunities and planned promotions to address specific business challenges, as requiredFacilitate social media engagement and update content in local digital channels (eg hotel website, travel sites)Develop and execute promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channelsEngage in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordinglyCompile and verify hotel related news clippings and other online, print and social media mention report on a monthly basis for property distributionREQUIREMENTSDegree in communications, marketing, digital advertising or a related professional field3 to 5 years of proven work experience in public relations or integrated marketing communicationsExcellent communications skills both orally and in writingExcellent interpersonal and presentation skills with positive attitude and polite mannersAbility to prioritise and plan effectively with good time as well as task management skillsFlexibility, determination, enthusiasm and the ability to cope well under pressureAbility to think strategically, innovatively and creativelyStrong media relations experience with good knowledge of local media landscape and contactsGood IT and social media skills, including Word, Excel, PowerPoint, Facebook, Instagram, Twitter, LinkedIn, etcTechnologically savvy and up-to-date with the latest trends and the evolution of digital marketing
Type : Company job
Role : Senior Executive
Industry : Hotel/Hospitality
Salary : Not Disclosed
The GRAND MILLENNIUM KUALA LUMPUR, situated right at the heart of the Golden Triangle, is part of a dynamic and global hotel company with a portfolio of more than 140 hotels in 17 countries around the world.
As a young, forward-thinking company representing consistent standards of excellence, and as part of our expansion plans, we want you to grow and develop with us. Join us for a career that could open new doors for you.