Marketing Manager - Jobs in Malaysia - 997579

Crave Ardent Sdn Bhd
Job Summary
  • Experience 5-7 Years
  • Telecommuting
    N/A



Job Description

The Marketing Manager is responsible for jointly driving e-Commerce website. Working with Affiliate, Regional and Global stakeholders, the incumbent will be primarily responsible for defining an e-Commerce strategy and roadmap to increase brand awareness, improve online consumer engagement and drive site traffic, conversion rate and sales. You will be responsible in scaling up our user acquisition strategies. You will work closely with the Managing Director and COO, helping the company to reach its next stage of growth.Job Responsibilities:PAID CHANNELSManage the day to day operations of all of our active Paid Channels (SEM, FB Ads, GDN, Retargeting)Scale up and allocate efficiently our marketing budget across our paid channels, while trying to lower at the same time our overall CACORGANIC CHANNELSEmail MarketingOptimize EDMs campaigns by means of rigorous A/B testing and channelSet up a comprehensive automated email campaigns’ strategy (DRIP campaigns) with the objective of increasing our customers’ retention and LTVSEOOnsite – provide technical guidance to our COO on the onsite optimizations needed and make sure that any future development is SEO complaint.Offsite- ideate and execute white-hat link building strategies with the goal of improving our domain authorityOnsite MarketingPeriodically collect qualitative and quantitative customers’ insights, so to always have a crystal-clear understanding of our website’s areas of improvementIdeate and run A/B tests with the objective of improving of the platform’s conversion rateData AnalysisDaily/weekly/monthly analysis of each channels performances, enabling a timely and dynamic allocation of our marketing budgetAdvanced monthly cohort analysis of our different markets and acquisition channelsEvaluate e-commerce campaign and spend effectivenessAnalyse and explain site metrics trends and recommend analytics-driven changes to brandTracking & ReportingConduct weekly or monthly business reviews with Brands and AffiliatesEvaluate e-commerce campaign and spend effectivenessAnalyse and explain site metrics trends and recommend analytics-driven changes to platform.Campaign ManagementPlan, manage and execute e-commerce programs and campaigns across AffiliateTake ownership of platform consolidated annual, quarterly and monthly campaign calendarDefine business requirements, operational metrics and key performance indicators for campaign measurementProactively identify and resolve issues and roadblocks that arise during the course of campaign executionExecute and analyse campaigns to ensure and maximize effectiveness and produce optimal ROIProject & Team ManagementOversee and coordinate the work of our Social Media Manager and Graphic designerWork alongside our Tech team to build new marketing tools, additional tracking integrations or new onsite SEO improvements.Take business ownership of new site launches and functionality enhancementsJob Requirements:Minimum of 2-3 years of working experience in a performance marketing role of an online venture (ideally an e-commerce start-ups)Experience in e-commerce or Online Marketing gained from a consumer-focused Brand, e-commerce provider or digital agency practiceBasic understanding of the CSS, HTML, JavaScript, and W3C standards.Excellent knowledge of Web Analytics platforms (GA primarily)Strong analytical mind-set - experience with data-driven metrics to manage and measure business impact.Skilled at influencing opinion to accomplish business goals and objectives while maintaining strong interpersonal relationshipsDemonstrated success driving cross-functional initiatives to completionDecisive, can make sound decisions in the face of pressureExtremely detail orientated with strong sense of work prioritisationOutgoing, proactive, fast-learning, independent and innovative genuinely passionate about online marketing and start-ups

Profile Summary

Type : Company job

Role : Manager

Industry : Food & Beverage/Catering/Restaurant

Salary : Not Disclosed

Deadline: 2020-02-10

Company Profile

Our brands, offer a wide selection of choices that cater to a wide spectrum of the market. We enhance and educate the people with the freshest ingredients and flavors, while surprising and exciting each guest with personal care and service.Moving forward we will continue to develop and evolve our brands to widen our customer base, attract new customers and ensure that we remain relevant for generations to come. Our customers remain the key to everything we do as we engage them to ensure they continue to enjoy each and every experience with us.
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