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Support and oversee the implementation and execution of National Marketing campaigns at McDonald’s restaurants Ensuring the Marketing promise as advertised is delivered during the “moment of truth” at restaurantsManage and own a key strategic Marketing pillar such as Value, Breakfast or Family, driving growth in that particular segment and maintain the vital balance between business results and brand healthLead & execute strategic activities for key McDonald’s Brand Extensions such as McDelivery, Dessert Kiosks, and McCafe to drive continuous growth for the businessApart from consumers, key internal “customers” are the Brand Extension Team, Supply Chain Team, Restaurant Solutions Group (RSG), Operations Managers, Operations Consultants, Restaurant Management Team and Owner/Operators (Franchisees)
In addition to following all McDonald’s policies & procedures, principal accountabilities include, but are not limited to
Campaign Leadership – Development & Execution of key national campaigns
Strategic campaign planning – setting campaign goals & objectives, developing key campaign insights, aligning campaign strategy & tacticsBriefing & leading agency partners – Developing a clear communications brief, briefing & alignment of campaign direction with agency teamsAlignment with internal stakeholders – Aligning campaign projections with management team, calculating business impact, aligning operational roll-out plans, aligning campaign pricingCampaign execution – Development of communication materials (Above & Below the line), attending Pre-Production meetings (photography & cinemagraphy), developing a complete media strategy for campaign advertisement, developing campaign briefs for restaurants, POP allocation, aligning merchandising guideResults tracking – Consistent updates of campaign results, contingencies to further drive sales, close collaboration with supply chain on stock levelsPost campaign analysis – Thorough review of campaign execution and results, what’s working & opportunities, review next steps for future
Marketing Pillar Management
Direction & planning – Alignment on clear annual direction for Marketing Pillars, develop strategic activities for the year, aligning tactics to drive growthStrategic activities – Development of strategic campaigns to drive sales, monitoring and reporting of promotion results, campaign analysis to review resultsBrand Health – Tracking & monitoring of key brand health measures, develop long term strategy to improve brand scores
Brand Extension Growth
Strategic alignment – Work closely with brand extension team on ideas & programs to drive growth, alignment on business goalsPromotional activities – Development of communication materials for sales driving promotional activities, monitoring and reporting of promotion results, campaign analysis to review results
Budget Management – Processing of invoices, issuing Purchase Orders (PO), tracking and close monitoring of campaign budgets, ensuring payment is made to suppliersBusiness Analysis – Understanding and analyzing business impact of campaigns, aligning campaign results with business growth, Breakeven & Gross Profit analysisMonthly Tasks – Leading Menu Development Committee (MDC) meetings, preparing updates for Senior Management (SMT Decks)Quarterly Tasks – Leading Marketing Quarterly Alignment Meetings, Promo Projections Alignment (PPA)
Candidate must possess at least a Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma, Professional Degree, Master's Degree, Business Studies/Administration/Management, Marketing or equivalentAt least 5 year(s) of working experience in the related field is required for this positionPreferably Managers specializing in Marketing/Business Development or equivalentFull-Time position(s) available
Industry:Food & Beverage/Catering/Restaurant
Salary:MYR 6,450 - 12,000
Deadline:12th Feb 2020
At McDonald’s®, our mission is to become our People’s favourite way and place to work.
Our People are our ambassadors, representing the promise behind the brand. As a leading global employer, we provide rewarding career opportunities to help our People fulfill their potential.
McDonald’s® named Best Employer in Malaysia for the 3rd time
McDonald’s®, the world’s leading foodservice retailer has again proven that they are not ‘a burger business serving people, but they are a people business serving burgers’, as they were one of the eight companies that was accorded the Best Employer in Malaysia award by the global HR consulting firm, Aon Hewitt in its Best Employers - Malaysia 2013 Study.
This is the third win from McDonald’s® Malaysia after receiving the same award in 2009 and 2011, which is a glowing testament to its ‘people-first’ commitment. This year, the company was also the proud recipient of a Special Recognition Award - Best Employer for Gen-Y Malaysia 2013, which acknowledge the organisation’s exemplary practices in engaging this major segment of their workforce.
‘Malaysians Serving Malaysians’
“Take care of our people and the business will take care of itself”, were the words of wisdom spoken by McDonald’s® founder, Ray Kroc. To this day, McDonald’s® views this golden saying as their guiding principle in keeping the shine on the golden arches. They believe that when their employees are happy, they will in turn be inspired to make their customers happy. As a global brand that is locally operated with nearly 12,0000 Malaysian employees at 250 McDonald’s® restaurants serving more than 13,000 customers a month, it is no surprise that McDonald’s® people positioning of a caring team that proudly serves is keenly reflected in its ‘Malaysians serving Malaysians’ philosophy. It is this sense of solidarity amongst its workforce combined with a positive service attitude, which is ingrained in its people culture that has contributed to McDonald’s® ranking as a Best Employer in Malaysia.
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