Position PurposeSupport and oversee the implementation and execution of National Marketing campaigns at McDonald and rsquo s restaurants Ensuring the Marketing promise as advertised is delivered during the and ldquo moment of truth and rdquo at restaurants Manage and own a key strategic Marketing pillar such as Value Breakfast or Family driving growth in that particular segment and maintain the vital balance between business results and brand health Lead and execute strategic activities for key McDonald and rsquo s Brand Extensions such as McDelivery Dessert Kiosks and McCafe to drive continuous growth for the business Apart from consumers key internal and ldquo customers and rdquo are the Brand Extension Team Supply Chain Team Restaurant Solutions Group RSG Operations Managers Operations Consultants Restaurant Management Team and Owner Operators Franchisees Principal AccountabilitiesIn addition to following all McDonald and rsquo s policies and procedures principal accountabilities include but are not limited to Campaign Leadership and ndash Development and Execution of key national campaigns Strategic campaign planning and ndash setting campaign goals and objectives developing key campaign insights aligning campaign strategy and tacticsBriefing and leading agency partners and ndash Developing a clear communications brief briefing and alignment of campaign direction with agency teamsAlignment with internal stakeholders and ndash Aligning campaign projections with management team calculating business impact aligning operational roll-out plans aligning campaign pricingCampaign execution and ndash Development of communication materials Above and Below the line attending Pre-Production meetings photography and cinemagraphy developing a complete media strategy for campaign advertisement developing campaign briefs for restaurants POP allocation aligning merchandising guideResults tracking and ndash Consistent updates of campaign results contingencies to further drive sales close collaboration with supply chain on stock levelsPost campaign analysis and ndash Thorough review of campaign execution and results what and rsquo s working and opportunities review next steps for futureMarketing Pillar ManagementDirection and planning and ndash Alignment on clear annual direction for Marketing Pillars develop strategic activities for the year aligning tactics to drive growthStrategic activities and ndash Development of strategic campaigns to drive sales monitoring and reporting of promotion results campaign analysis to review resultsBrand Health and ndash Tracking and monitoring of key brand health measures develop long term strategy to improve brand scoresBrand Extension GrowthStrategic alignment and ndash Work closely with brand extension team on ideas and programs to drive growth alignment on business goalsPromotional activities and ndash Development of communication materials for sales driving promotional activities monitoring and reporting of promotion results campaign analysis to review resultsProcess ManagementBudget Management and ndash Processing of invoices issuing Purchase Orders PO tracking and close monitoring of campaign budgets ensuring payment is made to suppliersBusiness Analysis and ndash Understanding and analyzing business impact of campaigns aligning campaign results with business growth Breakeven and Gross Profit analysisMonthly Tasks and ndash Leading Menu Development Committee MDC meetings preparing updates for Senior Management SMT DecksQuarterly Tasks and ndash Leading Marketing Quarterly Alignment Meetings Promo Projections Alignment PPARequirements Candidate must possess at least a Diploma Advanced Higher Graduate Diploma Bachelor s Degree Post Graduate Diploma Professional Degree Master s Degree Business Studies Administration Management Marketing or equivalent At least 5 years of working experience in the related field is required for this position Preferably Managers specializing in Marketing Business Development or equivalent Full-Time positions available
Type : Company job
Role : Manager
Industry : Food & Beverage/Catering/Restaurant
Salary : MYR 6,450 - 12,000
At McDonald’s®, our mission is to become our People’s favourite way and place to work.
Our People are our ambassadors, representing the promise behind the brand. As a leading global employer, we provide rewarding career opportunities to help our People fulfill their potential.
McDonald’s® named Best Employer in Malaysia for the 3rd time
McDonald’s®, the world’s leading foodservice retailer has again proven that they are not ‘a burger business serving people, but they are a people business serving burgers’, as they were one of the eight companies that was accorded the Best Employer in Malaysia award by the global HR consulting firm, Aon Hewitt in its Best Employers - Malaysia 2013 Study.
This is the third win from McDonald’s® Malaysia after receiving the same award in 2009 and 2011, which is a glowing testament to its ‘people-first’ commitment. This year, the company was also the proud recipient of a Special Recognition Award - Best Employer for Gen-Y Malaysia 2013, which acknowledge the organisation’s exemplary practices in engaging this major segment of their workforce.
‘Malaysians Serving Malaysians’
“Take care of our people and the business will take care of itself”, were the words of wisdom spoken by McDonald’s® founder, Ray Kroc. To this day, McDonald’s® views this golden saying as their guiding principle in keeping the shine on the golden arches. They believe that when their employees are happy, they will in turn be inspired to make their customers happy. As a global brand that is locally operated with nearly 12,0000 Malaysian employees at 250 McDonald’s® restaurants serving more than 13,000 customers a month, it is no surprise that McDonald’s® people positioning of a caring team that proudly serves is keenly reflected in its ‘Malaysians serving Malaysians’ philosophy. It is this sense of solidarity amongst its workforce combined with a positive service attitude, which is ingrained in its people culture that has contributed to McDonald’s® ranking as a Best Employer in Malaysia.