• Performance Marketing & Analytics Manager Jobs in Malaysia - 923024

    Mah Sing Group Berhad
  • 6 - 8 Years
  • Malaysia - Kuala Lumpur - Jalan Sg. Besi
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  • Posted above 1 month
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Job Description

The Performance Marketing Manager will be primarily responsible for driving the department’s campaign performance through systematic campaign-specific results and overall measurement, as well as driving the digitalization/development of the organization’s digital marketing assets, processes, strategies and initiatives

He/she will translate digital campaign data analytics and insights into optimisation campaigns and will also use and rely on data to support the development and sustenance of the organization’s digital assets and digitalization efforts

The Performance Marketing Manager works closely with the Brand, Content and Campaign Manager who will drive strategy and content development to ensure consistency in messaging across online and offline channels However, they will both work together on target-setting and post-campaign evaluations The role includes developing and implementing KPI’s, measurement and reporting that provides critical and actionable insights into customer behaviour, internal processes, conversion rates and other relevant performance levers

This manager must build a data driven decision-making culture which includes implementation of reporting format and automated dashboards He/she will lead and develop an effective optimisation framework for all campaigns across paid and owned channels

He/She is a person with a keen interest in keeping the business abreast of emerging technologies and developments in the digital industry Will play a key role in facilitating the future of customer marketing by utilizing marketing automation, CRM, and other enterprise software solutions

The job will require close and frequent collaboration with internal teams such as marketing, sales, strategic communication, people and information technology He/she must possess a strong marketing background with excellent communication and collaboration skills

Job Responsibilities
Execute the strategy and effectively disseminate content developed for all brand and marketing campaignsDrive brand awareness and lead generation efforts to meet set objectivesMeasure and track impact of all marketing campaigns across events, social media, corporate communication, content portals, SEM registrations, e-mailers and web presenceAssess actual performance against benchmarks and take corrective actions as necessaryDefine, develop and monitor reports to assess and optimize effectiveness of marketing initiativesIntegrate as much as possible all platforms in the sales process and standardizing a campaign reporting frameworkWork with Brand, Campaign and Content Manager to devise an annual operating plan and manage the marketing budget including spends and forecastingEnsure the Digital channels are expertly managed from a governance perspective with proactive management of risks and issues both existing and emerging, ensuring compliance with all regulation, and a consistent focus on the operational performance and security of Digital ChannelsImprove Domain and Page Authority scored for corporate website, and adopting a mobile first approach for all content designIdentifying, testing, and scaling high-impact and emerging digital channels; recommend new channels for digital marketing that fit brand and larger acquisition strategyConduct effective management of third party partners, identify primary vendors, and negotiate and monitor the quality cost of services

Job Requirements
Bachelor’s degree or equivalent experience6+ years’ experience in web, performance analytics & digital marketingPrior experience of leading a team (3-4 direct reports will be assigned to this role)Well-versed with web technologies, UX/UI, performance optimization, and online marketingStrong verbal, written, and organizational skillsGood working knowledge of social media landscape and breaking media trendsNo prior experience in the property industry is required

Profile Summary

Type:Company Job


Industry:Property/Real Estate

Salary:Not Disclosed

Deadline:15th Oct 2019

Company Profile

Listed on the Main Board of Bursa Malaysia, Mah Sing is Malaysia’s premier lifestyle developer with trendy, quality properties in prime and strategic locations.
With20 years of property development expertise, we are a fully integrated developer of residential, commercial and industrial projects. Our projects in Malaysia are focused in the property hotspots of Kuala Lumpur, Klang Valley, Penang Island, Johor Bahru and Kota Kinabalu.
With numerous international and domestic awards, we have established a strong branding in medium to high end landed and high rise residential properties, commercial projects including Grade A office buildings, offices, shops, retail and SoHo as well as industrial projects.More information is available on www.mahsing.com.my

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