The teamWe are the Marketing Team at Binary.com, and we love to employ creativity in planning and executing initiatives for revenue growth, with long-term programmes to attract, support, and retain our clients and affiliates. We’re a collaborative team of designers, engineers, quantitative analysts, digital marketers, and business development executives that are passionate about making online trading accessible to everyone.About the roleYou will be directly involved in the marketing goals and objectives of the business. You will head our marketing initiatives and broaden our reach on search engine result pages using the most cost-effective methods. Attentiveness, thoughtfulness, and accuracy are crucial for success in this role.ResponsibilitiesResearch and analyse trends to identify the most cost-effective SEM methods.Implement strategies to increase inbound traffic and build our online presence in target markets.Thoroughly monitor our website traffic and tweak SEM campaigns to improve traffic i.e. ensure our website is listed within the first search results page of leading search engines.Monitor and report on the progress and effectiveness of our SEM campaigns.Ensure our campaigns stay within budget.Work closely with other teams to achieve marketing objectives.Minimum experienceAt least one year of experience in SEMExperience with advertising campaigns on Google, Yahoo, Bing, Yandex, etc.Experience in working with semantic core and keyword optimisationFamiliar with advertising formulas such as conversion rate (CR), click-through rate (CTR), return on investment (ROI), lifetime value (LTV), average revenue per user (ARPU), etc.Good oral and written communication skills in EnglishPreferred experience and qualificationsEducation in the field of online marketingExperience in gaming or financial marketsPerks and benefitsMarket-based salaryAnnual performance bonusHealth benefitsCasual dress codeFlexible working hoursTravel and internet allowances
Type : Company job
Role : Senior Executive
Industry : Computer/Information Technology (Software)
Salary : Not Disclosed
Binary Group Services Sdn Bhd (BGS) is the operational headquarters in Cyberjaya for Binary.com, the premier binary options trading platform. Founded in 1999, Binary.com has over one million clients around the globe and has built a state-of-the-art platform that enables our customers to trade over 100 instruments across world markets.
A career at Binary.com offers you the opportunity to make an impact in a fast-growing organisation that’s at the cutting edge of online trading technology. Here, you’ll be given the opportunity to break the norm with support from some of the top talents in your field. Focused on customer-centric solutions and operating in the intersection of finance and technology, we are looking for accomplished applicants who share our strong passion for creativity, integrity, and collaboration.