Successful candidate will be responsible for creating, launching & managing PPC campaigns in Google Adwords Search and continuously monitor and optimise performance by analysing data sets for various campaigns, and not limited to the following:
Manage keyword research/ optimisations, testing framework and audience management across accounts
Build various campaign reports with full campaign analysis and insights tied to overall marketing objectives
Continuously test and provide recommendations for optimisations and/or testing plans (e.g. search query reports, negative keyword maintenance)
Write compelling ad copies and strive to continuously test and improve performance
Actively contribute in developing digital strategies & new channels to further increase paid search performance.
Other tasks / responsibilities as directed
Minimum a Diploma in Marketing, IT or any relevant discipline
Google Adwords certification is mandatory
2 years of experience as a Paid Search professional in an Agency, managing large-sized PPC budgets
Proven track record in managing successful PPC campaigns
Strong working knowledge of Google Adwords
Experience in GDN Ads, Gmail Ads & Bing Ads will be an added advantage
Type : Company job
Role : Junior Executive
Industry : Others
Salary : SGD 3,000 - 3,500
Shaw Holdings Pte Ltd is a digital investment firm which aims to create and expand businesses in different industries nationally and internationally. The organisation provides the top-notch knowledge-based solutions in its subsidiaries such as Immigration Solutions and Geo Aesthetics.
Having established an excellent performance track record, the company is now expanding into different markets globally. This success has been built on our strategic business directions and highly efficient operations system.