• Senior Associate, Acquisition & Partnership Jobs in Malaysia - 976540

  • 4 - 6 Years
  • Malaysia - Kuala Lumpur
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  • Posted above 1 month
  • Job Views: 6
  • Job Applicants: Less than 10

Job Description

The role of Senior Associate, Acquisition Marketing and Strategic Partnerships is to drive acquisition of new customers into Astro’s Pay-TV platform, as part of company’s objective of achieving target subscriber base and revenue The role would require strategic planning of acquisition activities and end-to-end management of all campaigns, products and promotions launched into the market

Develop and execute strategies for new customer acquisition (Greenfield customers) to increase Astro’s Pay-TV household penetrationAssist in broad and tactical strategic planning exercises specific to acquiring Greenfield customers as part of annual and quarterly business planPlan and execute marketing campaigns, promotions, lead generation activities, incentive programs and communication materials designed to achieve short-term and long-term objectivesEnd-to-end campaign management of Greenfield campaigns and products, including (but not limited to) conceptualization, financial feasibility study, technical and operational readiness, marketing and trade communications, campaign fulfilment and post-launch trouble-shootingCollaborate with key stakeholders such as Sales, Finance, Marketing Communications, Technology, Content, Legal & Regulatory, Validation and Fulfilment teams for the launch of campaigns, promotions, products and collateral creationDevelop robust and insightful analysis of market trends, consumer behaviour, past campaigns, etc as basis for strategy development and campaign creationPrepare monthly performance report for Greenfield acquisition and NJOI Upgrade, including post-campaign analysis of key Greenfield initiativesContinuously scan the market for new and existing direct and non-direct competitors, their marketing activities, innovations and business models, and draft competitive analysis reports on quarterly basisExplore strategic partnership opportunities with renowned brands and craft specialized campaigns with partners, with the objective of increasing campaign visibility and achieving gross adds target

Possess at least a Diploma, Bachelor's Degree, in Business Studies/Administration/ Management, Economics, Marketing, Commerce or equivalentAt least 4 year(s) of working experience in the related field is required for this positionGood analytical skills with flair for strategic planningPreferably Senior Executives specializing in Acquisition / Product Marketing or equivalentPleasant personality with excellent communication skills, self-motivated with a desire to achieve goals and targetsProficient in written and spoken English, ability to read and write in Chinese will be an added advantage

Profile Summary

Type:Company Job

Role:Senior Executive


Salary:Not Disclosed

Deadline:04th Jan 2020

Company Profile

Astro Malaysia Holdings Berhad (Astro) is a Malaysian and ASEAN digital-first media as well as content and consumer company in the Digital, TV, Radio and eCommerce space. It is Malaysia’s No. 1 online media company with 11.5 million unique visitors per month across the digital platforms of its entertainment and lifestyle brands. The company serves 5 million, or 70% of Malaysian households, who are able to watch Astro content on all screens and on demand, be it TV, laptop, tablet and phone.
NJOI, the company’s subscription-free TV service, offers all Malaysians free access to 28 TV and 20 radio channels on TV and mobile devices. With its subscription-free model, NJOI has been well-received, with over 1.6 million Malaysian households enjoying the service. NJOI will continue to drive the company’s market reach.
Astro Radio includes Malaysia’s highest rated stations across key languages and there are available on both terrestrial and digital channels, reaching over 15 million weekly listeners.
Astro holds the distinction of the ‘Gold’ award in the Media and Entertainment category at the Putra Brand Awards for 7 consecutive years from 2010 to 2016, including the ‘Brand of the Year’ award in 2012, the ‘Brand Icon’ award in 2013 and the ‘Malaysian Marketer of the Year’ award in 2016. Astro Kasih is the company’s CSR arm, whose award winning programmes have been recognised for its innovation and life-changing impact on the community it aspires to serve.

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