• Trade Marketer Jobs in Malaysia - 971005

    Workle Recruitment Agency
  • 5 - 7 Years
  • Malaysia - Selangor - Rawang
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  • Posted above 1 month
  • Job Views: 7
  • Job Applicants: Less than 10

Job Description

About the Role

Based in Rawang, this role will mainly have the role of supporting the company’s importers both in South East Asia and/or Pacific to ensure the successful implementation of their local marketing plans and analyse the market and competitive situation on a regional level (APAC)

This person should be in partnership with commercial team, develop, leverage and execute regional and local brand solutions to upscale importers sales teams to approach clients with relevant propositionsReports directly to the Marketing and Commercial teams of APACResponsible for managing marketing related projects within APAC channels in collaboration with respective sales managers in each country
Split roles for responsible markets

- Australia, New Zealand, Korea & Japan
- Malaysia, Singapore, Indonesia, Vietnam, Thailand, Myanmar, Philippines, Cambodia & Guam


Work closely with Commercial Directors and importers of each market to understand their business and their priority of driving the company product as a brandWork closely with the Marketing Director and Brand Manager to develop effective programs and tools to support Commercial team and their importers drive sales volumes and market excellenceWork with importers on yearly sales and marketing plans for the company and supporting them together with the Commercial team to drive business excellence with themPreferably experienced in bar, coffee or premium retail channel, as well as e-commerce experience will be added advantageHave proper understanding of target markets, channels, consumer behaviours, trends, within each market to plan and implement suitable programmes in each respective channels (bar, coffee, retail) to drive salesWork closely with market importers to plan and manage all campaigns across all channels are executed properly and supported with the right tools to ensure marketing excellenceManage branding guidelines to make sure that all creatives developed by importers are sent over for approval on the following platforms
- Tradeshows studio booths
- Print collaterals
- Digital content
- Event collaterals
- PR and advertorials
Review of local markets’ marketing plans with Commercial and Marketing team to make sure that it is aligned with the company Global and Asia’s marketing plan and directionSupport market importers with the right tools and materials for regional and local organised events such as trainings, tradeshows, competitions, influencer tours, partnerships with bars and cafes, etcEnsure that all marketing materials, POSMs, content, tools and all related deliverables needed by importers and commercial team is delivered on time and in fullTrain and guide importers of responsible markets on brand guidelines with respective regional initiatives in line with the company business and brand directionWork with Commercial and Marketing teams closely to evaluate innovation plans within all product categories of the company and identify the right product mix for each market to drive sales according to the company’s portfolio within each marketResponsible to conduct market visits across all countries responsible, reviewing channels and product range, and providing market and competitor’s analysisDevelop monthly reports of each market’s activities and to share complied reports to all importers, commercial teams & marketing teams across all regions of Asia to learn and share best practices amongst the groupAnalyse performance of each new product launch, promotional/ co-branded program and derive learnings from it, in collaboration with Brand Marketing and Sales teamsTo assist in factory and market visits of importers and their customers in Kuala Lumpur, planning visit agenda closely and priority focus with commercial teamMust be willing to travel to responsible markets to understand, communicate with importers and implement activation plans when necessary
Applicants willing to work in RawangStrong commercial outlook and marketing senseA strong team player who works well with everyone across departmentsGood command of English both written and spokenAbility to develop presentations and present ideas and plans wellGood time and project management skillsGood listener and proactive in their work to be hands-on on the jobPositive attitude towards work and peersGood communication skillsMinimum 5 years’ experience in marketing/sales/trade fields within F&B, HORECA and/or Retail industry

Profile Summary

Type:Company Job

Role:Senior Executive

Industry:Human Resources Management/Consulting

Salary:MYR 6,000 - 8,000

Deadline:28th Dec 2019

Company Profile

Workle Recruitment Agency is an established, leading provider of professional recruitment, executive search and human capital management solutions on behalf of the world’s top organisations.

- Executive Search
- Strategic HR Consulting

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