Rohto - Mentholatum (M) Sdn Bhd
  • 3 - 5 Years
  • Malaysia - Kuala Lumpur
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  • Posted above 1 month
  • Job Views: 6
  • Job Applicants: Less than 10

Job Description


Work closely with Marketing & Sales Department to develop effective trade promotions and cascade the promotions with clear communication to the key accounts

Translate marketing strategy into actionable sales plan to achieve targets Implement activities that deliver brand growth based on consumer, shopper and customer requirements

Monitor and evaluate advertising and promotion to ensure smooth running of the promotion and ensure the promotion targets are met by providing sufficient support to the team with given budget

Develop merchandizing and POS materials to support excellence in retail presence and best in class visibility

Deliver winning activation program that drives shopper interest and maximized sales performance from brand initiatives – include retailer events, POS and visibility, coupon promotions, in-store demo etc

Involved in trade activities planning of New Product Developments to work out the best NPDs strategies to ensure successful launching

Develop a cohesive and effective strategic plans for Key Accounts, that combine all promotional plans and materials from Marketing and Sales teams

Responsible for writing briefs, leading brainstorms, convincing Key Accounts on ideas, managing all creative development of POSM and execution

Managing agencies, partnerships and cross functional partners as needed to ensure success of programs

Propose planogram and merchandize assortment strategies to advance the category

Establish proper procedure for critical trade sales process and ensure compliance – new product launch, trade and in-store promotion, market intelligence collection and reporting, forecasting

Conduct data analysis and audits to understand market trend and identify sales opportunities to drive sales and distribution while improving in-store merchandizing


Candidate must possess at least a Bachelor's Degree in Business Studies, Marketing or equivalent

With at least 3 year's of experience preferably gained in the personal care or FMCG industries

Proven experience in managing suppliers and other external agencies (ie advertising, media buying house, public relations, etc)

Matured, resourceful and dynamic with positive attitude

Independent with high personal drive to succeed

A good team player with initiatives and able to work under minimal supervision

Excellent oral and written communication skills

Interested candidates, please send in your resume together with a recent photo and indicate your current and expected salary or just click to apply


Profile Summary

Type:Company Job


Industry:Consumer Products/FMCG

Salary:Not Disclosed

Deadline:31st Dec 2019

Company Profile

The Mentholatum Company is a manufacturer and marketer of non-prescription drugs and healthcare products. Headquarter is in Orchard Park, New York, U.S.A. with operations in Australia, South Africa, Canada, Scotland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, China, and Japan. Manufacturing is carried out in 26 locations around the globe and marketing/distribution in over 150 countries. The company, privately held for 99 years, was acquired by Rohto Pharmaceutical Co. Ltd. of Osaka, Japan in 1988.
Rohto is a major player in the Japanese pharmaceutical market with top selling products in the eye care, topical, and stomach relief categories.

For this purpose we are resolved to learn constantly without pretension, to strive toward continuous improvement, and to fulfill our lives meaningfully.
We take pride in setting this supreme goal and we work vigorously to achieve this with relentless passion.
Our people are our greatest asset. Our hard working culture, spirit of close cooperation, determination, passion and leadership provide the fuel that drives the company.

We firmly pledge to serve the people, the society and the environment, and are thankful for our meaningful existence.

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