• Trade Service Manager Jobs in Malaysia - 1024859

    Lam Soon Edible Oils Sdn Bhd
  • 3 - 5 Years
  • Malaysia - Selangor
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  • Posted 13 days ago
  • Job Views: 9
  • Job Applicants: Less than 10

Job Description


Job Role

To plan and activate channel and trade driven initiatives for Lam Soon Brands Non-food products


A Trade Marketing

Understand the dynamics of various channel, outlet type and our products, identify the merchandising requirement and drive the belowSet the ideal product ranging by channel, chain and store clusterIdentify and develop customized merchandising concept and tools in POSM and trade display materialsSet up merchandising standard and guide in the various trade channelTrain Sales and Merchandising force on the usage of merchandising tools and its maintenance
Performance Measurement
To review and monitor key performance indicators of trade and merchandising activation against targetRegularly conduct market visit and audit to monitor the executionConduct monthly performance review with key stakeholders, ie Key Account, Sales Branches and Brand Marketing Team
Customized Trade & In-store Activation
Responsible for the planning and execution of customized promotion and activations by channel and by outlet type to achieve the sales objectives Work with cross functional teams on the followingPlan and activate trade and shopper mechanics for customized activationTo identify types of schematic merchandising tools requiredTo be responsible for the stock forecast of promotion stock and premiumsSet up working checklist and drives deadlines
B Category Management
Responsible for the development and implementation of Category Management of the assigned categories in the assigned retail chain Job scope includes

Generate insight from scan data
To analyse Sales / Marketing / EPOS / Consumer Research data (Dunnhumby, Kantar, Nielsen and Mailer Track) and produce the following
Monthly Scan Data ToplineWork with Key Account Team and Sales Branches on customized activation based on the insight generatedConduct Category Review with the assigned Key Account customers and recommend relevant strategies to enhance category growthProvide quarterly category, brand and product insight to Brand Marketing Team to support our business growth in captaincy chains
Category Activation
Leverage the scan data insight from captaincy chains and work with Key Account, Sales Branches and Brand Marketing Team to plan and activate category initiated activation

Space Planning
Provide Space Management service and advice to Key Account team and retail customersWork with Branches to supervise the implementation and maintenance of planogram at retail chains
Bachelor’s degree in Business Studies, Marketing or its equivalentAt least 3 years of relevant working experience in Trade Marketing and 2 years working experience in Category Management with proven track record in the FMCG industryProficient in using Microsoft Office software, ie Microsoft Word, Microsoft Excel and Microsoft PowerpointProficient in using Space Management software by NielsenPossess good communication, interpersonal and presentation skills Able to interact with stakeholders from all levelsPossess strong analytical skill with good business acumenPossess strong planning and organizational skill


Profile Summary

Type:Company Job



Salary:Not Disclosed

Deadline:29th Mar 2020

Company Profile

Lam Soon is a household name in South East Asia, known for its quality products and strong brand management skills. With strong brands and extensive sales & distribution network, it is recognized as a major Fast Moving Consumer Goods (FMCG) player. From its beginnings, it has grown steadily over the years and today, it has operations in Singapore, Malaysia, Thailand and Vietnam.
Lam Soon Group business activities comprise of plantation/milling, refining of cooking oil to the manufacturing of margarine, specialty fats, soap and detergent and olechemicals. Our products are manufactured to the highest international standards including ISO 9002, ISO 14001, GMP (Good Manufacturing Practice) and HACCP (Hazard Analysis Critical Control Points) awarded to its factories in Malaysia and Thailand. Besides our own brands, Lam Soon also provides contract manufacturing services, especially for soap.
Through its many FMCG brands, Lam Soon has cultivated a brand identity that focuses on such characteristics as integrity, trustworthiness, friendliness and approachability. We are continuously rejuvenating our brand portfolio and introducing new line extensions of the highest quality and attractive packaging design in response to evolving consumer trends.
As part of our commitment to progress and business growth, we would like to invite mature, highly motivated, committed and results-oriented professionals to join us.

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