• Web, Digital & Social Media Specialist Jobs in Malaysia - 1012905

    Wawasan Open University [DU013(P)]
  • 3 - 5 Years
  • Malaysia - Penang - To be based in one of our subsidiaries
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  • Posted above 1 month
  • Job Views: 19
  • Job Applicants: Less than 10

Job Description

The candidate is responsible for advertising, promotions and public communications that run on all WOU digital platforms The candidate will assist the Head of Communications in planning, creating and managing digital marketing strategy to boost student intake, build the company’s branding, promote new products, and future campaigns and initiatives

Monitors, implement updates and upgrades the website infrastructure and ensure technical performanceManages websites and perform continual maintenance; this includes links, database, and other functionsSubstantial knowledge on online advertising; Google Search AdWords, Google Display Networks, Social Media Ads and other digital advertisement platformsKnowledge of Google Analytics to evaluate statistics and trends for SEO and SEM purposesPlan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaignsCrafting online advertising materials according to the planned contents Material includes banners, info graphic images, posters, microsites, advertising headlines, etcReview, monitor, track and report on communications and advertising campaigns, to ensure the effectiveness and results of the company’s return of investmentDesign, build and maintain WOU’s social media presenceReview and evaluate existing online advertising campaigns and able to make recommendations for improvementsIdentify trends and insights, and optimize spend and performance based on the insightsMeet tight deadlines and stay up to date with the changes, troubleshoot errors, glitches and data discrepanciesBrainstorm new and creative growth strategiesCollaborate with internal teams to create landing pages and optimize user experienceAssist with other departmental duties as assigned

Requirements

Proven working experience in digital marketingDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateExperience in optimizing landing pages and user funnelsSolid knowledge of website analytics tools (eg, Google Analytics, NetInsight, Omniture, WebTrends)Working knowledge of ad serving toolsExperience in setting up and optimizing Google Adwords campaignsApplicants should be Malaysian citizens or permanent residence status
Interested applicants are invited to email us your comprehensive resume including academic certificates and a recent passport-sized photograph by6October 2019

Only short listed candidates will be notified

WOU is an equal opportunity employer

Profile Summary

Type:Company Job

Role:Junior Executive

Industry:Education

Salary:Not Disclosed

Deadline:07th Mar 2020

Company Profile

Wholly owned by Wawasan Open University Sdn. Bhd. (700364-W)
Wawasan Open University (WOU) is a leading private institution of higher learning in Malaysia dedicated to adult learners. WOU also offers full-time degree programmes to fresh school-leavers. WOU strategically utilises information technology and a network of learning centres backed by a team of academicians to support our students throughout the nation. Its main campus is based in Penang.

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